Smart Wool Socks

Smart Wool Shoes

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Smart Wool Socks at TheShoeMart

The story of SmartWool socks begins on a rugged ski slope in Colorado with the belief that toes don't have to be cold. A single, simple pair of Merino socks challenged conventional wisdom, forever changing the way outdoor enthusiasts kept their feet comfortable. For over 20 years, SmartWool has been pushing the boundaries of Merino wool to create smarter, more capable products.

SmartWool Sheep

Merino sheep from the Southern Hemisphere face some of the most demanding and varying conditions on the planet, from hot summers to harsh winters. Their unique coat of wool keeps them warm in the winter and cool in the summer. SmartWool sheep are treated with care and left to do whatever they want to do for most of the year. Once a year they stop by to be shorn, and they receive checkups a few times per year. SmartWool requires contracted wool to be non-mulesed and will not source wool from growers that use mulesing practices. They work with New Zeland Merino to trace thier wool to the farms where it is produced to ensure that every farm takes care of its sheep, workers, and land.

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