UGG Australia delivers on its promise of luxury and comfort. UGG boots are about accessible luxury. Our products fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable.
The UGG Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. Uggs the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on.
The History of Uggs
The UGG Australia story began in 1978, when Brian Smith, a young surfer from Australia, took a trip to the United States with a bag full of sheepskin boots. After finding a new home amongst California surfers, the UGG Australia brand began to take shape.
Deckers Outdoor Corporation acquired UGG Australia in 1995. . By 1998, the product line had grown to include two boots, four slippers, and a few casuals. It was in 1998 that UGG Australia brand first stepped up alongside the world's finest luxury footwear brands. UGG Australia was positioned as a high-end luxury brand, made evident by a premium distribution strategy and high-end fashion marketing and communications.
The luxury and comfort of UGG Australia proved to be a perfect fit for the high-end footwear world and soon Nordstrom had become the destination for UGG Australia. The media reach expanded into more and more high-end magazine titles. The business continued to grow steadily as UGG Australia reached beyond the beaches of California to New York City - and beyond.
In 2003, UGG was named Footwear News' "Brand of the Year" and was responsible for the creation of an entirely new category of footwear. UGG has also been featured on "Oprah's Favorite Things" five times since 2000, most recently in the Fall of 2010. Sheepskin footwear is seen on the runways in Milan, Paris and New York; and it all began on the beach in Australia.
UGG Boots Sheepskin
UGG Australia uses only the highest-grade sheepskin available. Twin-face sheepskin is used in many of our core products. A piece of twin-face sheepskin has been treated on both the fleece side, and the skin side, providing the soft comfort UGG Australia is famous for.
Grade-A sheepskin is extremely dense and soft, which provides for a more comfortable and durable material. Lesser quality material and synthetics can be coarse, scratchy, and non-breathable. Grade-A sheepskin breathes naturally, wicking away moisture, and allowing air to circulate freely.
Fleece breathes, wicks moisture away, and allows air to circulate, keeping feet dry.
Sheepskin is naturally thermostatic thus keeping bare feet close to your natural body temperature regardless of the temperature outside.