Privacy Policy
Last updated: November 5, 2026
This policy explains how The Shoe Mart ("we," "us") collects, uses and discloses personal information when you visit TheShoeMart.com, shop with us online or in our Norwalk store, contact our team, or subscribe to our emails or text messages.
Privacy at a glance
- We do not sell or rent customer mailing lists.
- You choose which optional cookies to allow, and can change that any time.
- Email and text-message marketing are separate opt-ins you control.
- Service providers get only what they need to run our store.
- You can ask to access, correct or delete your information.
- Questions? Email support@theshoemart.com.
Information we collect
Information you give us
- Name, email address, phone number, and billing and shipping addresses.
- Order details, purchase history, returns, exchanges, warranty claims and customer service communications.
- Account details and preferences, if you create an account (an account isn't required to check out).
- Email and text-message subscription choices and consent records.
Payment information. Payments are processed by our payment providers. We don't store full payment card numbers.
Information collected automatically. When you use our website, cookies, pixels and similar technologies collect information such as your browser and device type, IP address, pages viewed, referring pages, and interactions with our site and ads. Our store platform, BigCommerce, uses its own first-party cookie to record basic store activity for every visitor, such as visits, pages and products viewed, and cart and order activity, so we can run the store and see how it’s performing. What third-party analytics and advertising tools collect depends on the choices you make in our cookie preferences.
How we use information
- Process payments, fulfill and ship orders, and handle returns, exchanges and warranty claims.
- Send order and shipping updates and provide account services and customer support.
- Keep records, prevent fraud, and protect our store and customers.
- Understand how our website is used, improve it, and measure advertising results. Third-party analytics and advertising tools follow your cookie choices.
- Show relevant ads and send marketing emails or texts, in line with your consent and choices.
- Meet legal obligations and resolve disputes.
Who we share information with
We disclose information to service providers that help us run our business, only as needed for the services they provide:
| Type of provider | What they do |
|---|---|
| E-commerce platform | BigCommerce hosts our online store, accounts and orders. |
| Payment processors | Process card, PayPal, Amazon Pay and other payments. |
| Shipping carriers | Deliver orders and return shipments. |
| Returns portal | Manages returns, exchanges, return labels and the optional Free Returns & Exchanges add-on. |
| Email and text messaging | Attentive sends our marketing emails and texts. |
| Website tools | Support features such as site search, product reviews, sign-up forms and site performance monitoring. |
| Analytics and advertising | Google, Microsoft and Meta, as described below. |
Advertising-related disclosures through cookies and pixels are separate from selling mailing lists, but under some state privacy laws they may count as a "sale," "sharing," or "targeted advertising." You can opt out as described in Cookies & your choices.
We may also disclose information when required by law, to respond to lawful requests, to protect rights and safety, to address fraud or security issues, or as part of a business transfer such as a sale or merger.
Cookies & your choices
When you first visit, our cookie banner lets you choose which optional cookies to allow. You can change your choices at any time with the Manage cookie preferences link at the bottom of every page. Your choices apply to the browser and device you're using.
| Category | Purpose | Your choice |
|---|---|---|
| Essential | Shopping cart, checkout, account security, and saving your privacy preferences. | Always on |
| Functional | Optional features such as videos, review widgets and live chat. Declining may hide these features. | Yes / No |
| Analytics | Allows third-party analytics tools, such as Google Analytics, to measure how our website is used. Basic store activity recorded by our store platform, including its own first-party cookie, isn’t affected (see below). | Yes / No |
| Targeting / Advertising | Marketing, personalization, advertising measurement, and recognizing visitors for ads. | Yes / No |
You can also block or delete cookies in your browser settings, though blocking essential cookies may affect the cart, checkout or your account. These additional controls apply to specific ad platforms:
- Google: My Ad Center and the Google Analytics opt-out browser add-on
- Microsoft: Microsoft ad settings
- Meta: Facebook Ad Preferences
Provider and browser controls may apply only to a particular account, browser or device, and may not stop all advertising or data collection.
Analytics & advertising
Store activity reports. BigCommerce, which hosts our store, uses its own first-party cookie to record basic store activity for all visitors, such as visits, pages and products viewed, and cart and order activity, and provides it to us as sales and traffic reports. BigCommerce does this as our service provider, and your cookie choices don’t change it. We don’t use this information for targeted advertising.
We use Google Analytics to understand how visitors use our website, and Google Ads, Microsoft Advertising (Bing) and the Meta (Facebook) Pixel to measure advertising results and show relevant ads, including to people who have visited our website.
These tools use cookies and similar technologies to collect information such as page views, purchases and online identifiers. They follow your cookie choices: if you decline analytics or advertising cookies, these tools don't set cookies for those purposes. Google's and Microsoft's tags may still send limited signals without cookies, which those companies use to measure activity in aggregate.
Google, Microsoft and Meta process information under their own policies: How Google uses information from sites that use its services, Microsoft Privacy Statement, and Meta Privacy Policy.
Email marketing
If you subscribe or otherwise consent to our marketing emails, online or in our store, we may send news about products, offers, store events and other updates. You can unsubscribe any time using the link in any marketing email or by emailing support@theshoemart.com. Unsubscribing doesn't stop necessary messages about your orders, returns or account.
Text messages
We only send marketing texts to people who sign up for them. Text-message consent is separate from email consent and isn't a condition of purchase. Message frequency varies, and message and data rates may apply. Reply STOP to unsubscribe or HELP for help. Additional program terms are provided when you sign up.
Mobile numbers collected for our text program, and SMS opt-in data and consent, are not sold or shared with third parties or affiliates for their own marketing or promotional purposes. We share this information only with providers that operate and deliver our text messages.
Your privacy rights
Depending on where you live and which laws apply, you may have the right to:
- Access or get a copy of your personal information.
- Correct inaccurate information.
- Delete your personal information.
- Opt out of targeted advertising and of any "sale" or "sharing" of personal information.
- Appeal our decision on your request.
To make a request or appeal, email support@theshoemart.com with the subject "Privacy Request," or call 800.850.7463. Tell us what you're asking for and how you've interacted with us. We may need to verify your identity, or an authorized agent's authority, before acting on a request. Please don't email passwords or full payment card details. We won't discriminate against you for exercising your privacy rights.
To opt out of targeted advertising on our website, use the Manage cookie preferences link and set Targeting / Advertising to "No."
Security & retention
We use safeguards designed to protect personal information, but no website, transmission method or storage system is completely secure.
We keep information as long as reasonably necessary for the purposes in this policy, including providing our services, keeping transaction and consent records, meeting legal requirements, preventing fraud and resolving disputes. How long depends on the type of information and why we keep it.
Children, other websites & updates
Our website isn't directed to children under 13, and we don't knowingly collect their personal information.
Links to other websites are governed by those websites' privacy policies.
We may update this policy as our practices or legal requirements change. Updates will be posted on this page with a new "Last updated" date.
Contact us
1371 Boston Post Road #1095
Milford, CT 06460
Mailing address only